Brand Botswana is the custodian of the Pride Mark; Botswana’s national brand. It is a single identity and an agreed set of values, created to stimulate stronger communities, culture and heritage. It’s purpose is to instil a greater sense of pride and community engagement in our country.

Administratively, Brand Botswana is responsible for the:

• development and management of the overall branding, marketing and promotion of the country
• coordination of branding, marketing and promotions by key national stakeholders such as tourism, export, investment, government entities
• authorisation to appraise Brand Botswana stakeholder activities, behaviours and communications for compliance with national brand strategy and call stakeholders into account management and licensing of the Botswana brand logo (Pride mark)
• management of the PushaBW campaign